Elevate your product management
The difference between market entry and market leadership? Product management excellence.
We can help you measure, benchmark, and transform your product management function
What we offer
Product management maturity assessment
Using the Product Management Assessment Framework (7 Pillars) - the goal is to understand the level of maturity of the Product and R&D function and identify critical improvements
Fractional product management expertise
Portfolio companies sometimes struggle to deliver critical initiatives due to product management gaps that directly impact growth and returns
Advisory Service and Mentorship
Product leadership coaching provides founders, executives, and high-potential product leaders with personalized guidance from experienced industry veterans who've walked in their shoes
They trust us
The Journey to Best-In-Class in Product Management
From minimum viable to market leader: The product management advantage.
Exceptional product organizations are built on systematic processes, not just talent. The evidence is clear: companies with structured product management frameworks are 3.5× more likely to achieve product-market fit and 2.8× more likely to sustain growth.
Disciplined processes aren’t bureaucracy—they’re acceleration tools that convert limited resources into maximum customer value by preventing feature bloat and technical debt. They enable evidence-based decisions, clear prioritization, and agile market responses.
Our Product Assessment Framework identifies critical process gaps and implements tailored solutions that complement your organization’s unique culture. The result: a product function that consistently transforms innovative ideas into market leadership through repeatable, scalable systems that evolve with your business.
7 Dimensions of the Product Management Framework
Our framework is built on extensive research of product management best practices across hundreds of successful SaaS and cloud companies.
It provides a structured approach to evaluate all aspects of your product management function, from strategic vision to execution and innovation.
It allows for both high-level insights and detailed analysis, which help identify and prioritize key areas of improvement
Stratégic aligment
Assess how product initiatives support business goals and market strategy. It evaluates product vision clarity, roadmap execution effectiveness, and portfolio coherence. Strong alignment ensures product teams work toward organizational objectives, optimizing resources and market impact.
Customer Centricity
Evaluate how well the organization understands and addresses customer needs across the product lifecycle. It examines research practices, feedback mechanisms, and customer-driven decision making. Customer-centric organizations gather diverse customer data, maintain feedback loops, and base decisions on validated customer needs rather than internal assumptions.
Data-Driven Decision Making
Evaluate how systematically organizations use data for product decisions. It examines metrics frameworks, experimentation practices, and analytics capabilities. Data-driven organizations establish performance indicators aligned with business goals, implement data collection tools, foster experimentation for hypothesis validation, and use quantitative evidence to inform strategy and prioritization.
Go-to-Market Effectiveness
Evaluate how effectively products are positioned, marketed, sold, and supported post-development. It assesses marketing strategy, sales enablement, and customer success practices. Effective approaches include clear positioning aligned with customer needs, comprehensive sales resources, smooth handoffs between teams, and structured programs that maximize adoption and expansion.
Development Process Excellence
Evaluate how effectively product ideas become market-ready solutions. It assesses requirements management, release execution, and agile practices. Strong processes balance speed with quality through clear workflows, acceptance criteria, and decision frameworks that consistently deliver valuable products.
Product Team Effectiveness
Evaluate the product management function's structure, capabilities, and operations. It examines organizational design, skills development, and process maturity. Effective product teams have clear roles, appropriate staffing, balanced expertise, strong leadership, ongoing development opportunities, and well-documented processes that enable consistent execution.
Innovation
Evaluate how organizations identify and capitalize on new product opportunities. It assesses idea generation, R&D activities, and market disruption readiness. Effective innovation management includes structured idea sourcing, prioritization frameworks, dedicated exploration resources, and horizon scanning to identify emerging technologies and market shifts before they impact the business.
They talk about it
Elevate your product management
A 4 step way to do it
Assess
Using the 7 pillar product management framework
Execute
With the fractional product Expertise
Mentors
With the advisory service
Fractional product management expertise: On-Demand Expertise
Portfolio companies sometimes struggle to deliver critical initiatives due to product management gaps that directly impact growth and returns:
Common challenges
- Founders spread thin across product, engineering, and GTM
- Product teams overwhelmed by scaling demands
- Sudden departures of key personnel
- Lack of specialized expertise for market expansion
The Unfortunate Consequences
- Launch delays ($50-100K lost weekly)
- Wasted engineering resources on unvalidated features
- Roadmaps that are misaligned with investor and customer expectations
- Costly pivots triggered by poor decisions
Our team of Product experts can engage with portfolio companies on a fractional, per-project basis to assist in the following ways:
Strategic Support
- Investment-aligned roadmaps
- Market entry strategies
- Growth-optimized pricing
- Portfolio rationalization
Process implementation
- Right-sized agile frameworks
- Systematic customer feedback
- Outcome-focused metrics
- Resource-maximizing prioritization
Tactical Execution
- Critical release management
- Strategic feature definition
- Market validation
- Sales enablement
We deliver exactly the expertise needed, exactly when needed—without hiring delays or permanent overhead. Our fractional support services can be particularly valuable during fundraising, launches, and pivots where temporary leadership accelerates outcomes.
Advisory services & Mentorship
Product leadership coaching provides founders, executives, and high-potential product leaders with personalized guidance from experienced industry veterans who’ve walked in their shoes.
Through tailored one-on-one sessions, mentors help emerging product leaders navigate their most pressing challenges—whether defining product strategy, managing stakeholder expectations, building high-performing teams, or making difficult prioritization decisions.
This individualized support accelerates professional growth by compressing years of learning into months of focused development.
Coaching relationships adapt to each leader’s unique situation and learning style. Some benefit from regular structured sessions that methodically build critical skills, while others prefer on-demand guidance during pivotal moments. Effective mentors toggle between strategic advisor, tactical coach, and accountability partner—asking probing questions that challenge assumptions, providing frameworks that simplify complex decisions, and offering candid feedback that accelerates professional growth.
Beyond skill development, these mentoring relationships provide invaluable emotional support during the often isolating journey of product leadership—creating a safe space to work through challenges while accelerating career trajectories from capable management to exceptional leadership.
Meet the team
Guillaume "G" Vives
G brings 25+ years of C-suite experience scaling SaaS companies from startups to market leaders.
He drove Zuora from $8M to $200M pre-IPO, earned Gartner recognition at BlueJeans, and transformed 360Learning into a top-3 LMS with 2.5x industry-average AI adoption.
His Product Management Assessment Framework, developed by leading global teams of 2-200+, delivers consistent results:
- 25%+ YoY revenue growth
- 7+ point NPS increases within 12 months
- 40% shorter development cycles
- 85%+ feature retention in acquisitions
G holds a MS in Operations Research from MIT and a General Engineering degree from Ecole Centrale Paris
Ben WU
Ben brings nearly 30 years of enterprise software expertise, evolving from engineer to product strategist.
As VP of Product at Lyra Health, Zuora, and Lob, he's built high-performing teams across healthtech, fintech, and business automation.
A trusted advisor to product leaders, Ben transforms how organizations approach roadmap development, product strategy, and go-to-market execution. His consultative approach combines technical depth with commercial insight, helping companies navigate critical product inflection points.
Ben holds an MBA and a BS in Computer Science from Stanford University
Nick Harlow
Nick is a veteran technologist with over 25 years of experience in product management and software engineering. He has helped companies of all sizes - from seed-stage to large enterprise - to innovate strategically.
As senior product leader at HackerOne, Zuora, Sencha, and IBM, Nick has built and launched new products and led high-performing teams across cybersecurity, developer tools, fintech, edtech, and AI..
With incisive analysis, strategic thinking, and well-honed technical acumen, Nick helps product organizations understand, value, and capture market opportunities by building and taking innovative technologies to market. .
Nick holds an MBA from INSEAD and a BS in Computer Science from Stanford University.
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