For Series A–C SaaS CEOs

Build what your customers will pay for. Ship it in weeks.

I help CEOs decide what to build next and get it in customers’ hands fast.

Book a free diagnostic
Guillaume Vives, founder of NXProduct
+5 pts
customer retention
in one quarter
4×
more shipped
with the same team
Weeks
from idea to release
not months
Sound familiar?

Everyone asks for something different.

Sales, support and big customers all want their feature. The loudest voice usually wins.

Everything takes months.

By the time a feature ships, the customer who asked for it has moved on, or left.

You’re still head of product.

And it’s eating the time you need for customers, hiring and the board.

Proof

I’ve done this with my own team.

At a $120M ARR software company, we listened to every customer call, built what customers were leaving over first, and used AI to ship in weeks instead of months.

Retention rose five points in one quarter. The same team shipped four times as much.

See how we did it →
How the work gets done

AI does the heavy lifting. People make the calls.

The same four steps run in every engagement. That is how a small team ships in weeks instead of months.

1

Listen

AI: Reviews every customer call, ticket and CRM note.

People: You see every request, not a sample.

2

Decide

AI: Groups requests and shows the revenue behind each.

People: You and your team pick what to build.

3

Build

AI: Drafts the spec, the design and the code.

People: Your people review and own every piece.

4

Measure

AI: Tracks each release with the customers who asked.

People: You see what moved retention.

The full process and what I learned →

Before you book

Questions.

Why not just hire a CPO?

You should, once you can afford a great one and know what you need. Until then I give you the decisions and the system now, and help you hire the right person.

What do you need from us?

Access to your customer calls, tickets and CRM notes, an hour a week from you, and one engineer when we build.

Do we need to be using AI already?

No. I work with the tools you have and add only what’s needed.

Who you’ll work with

Guillaume “G” Vives

I’ve led product at software companies for 25 years, including Zuora through its IPO, BlueJeans and 360Learning. Most recently I rebuilt a product organization around AI, and the same team shipped four times as much.

I’m a faculty affiliate at INSEAD and a Venture Partner at Copper Sky Capital, so I see product from both the founder’s and the investor’s side of the table.

I work with a few CEOs at a time, so you get me, not a junior team.

MIT · Centrale Paris · INSEAD · Venture Partner, Copper Sky Capital

LinkedIn →

Start with a free diagnostic.

Tell me about your product and your team. You’ll leave with three things I’d fix first, and an honest answer on whether I can help.

Book a free diagnostic